Leadership

Leadership

  • Alexis Knapp, Principal

    Alexis Knapp launched Rockaway in 2006 and has rapidly carved a niche in representing innovative and compelling brands in the culinary world. From over-the-top activations for Evian Water and Premier Beverage Company, to curated events for James Beard Foundation and Café Bustelo, Alexis has devoted her career to building the business and public face of her clients. She leads an exceptional team of professionals with offices in Miami and Orlando.
  • Terry Zarikian, Director of New Business & Development, Miami

    Terry Zarikian is a force in the industry with unparalleled experience and vision. Head of new business at Rockaway, he also serves as Director of Product Development for China Grill Management properties worldwide, and is recognized for his key role in the growth of South Beach Wine & Food Festival under Director and Founder, Lee Brian Schrager. Today, Terry is the festival’s Culinary Advisor and is Food Editor of Selecta Magazine, a Latin lifestyle publication.
  • Heather McPherson, Director of New Business and Development, Central Florida

    Heather McPherson is a former food editor, restaurant reviewer and multimedia journalist for the Orlando Sentinel and a past president of the Association of Food Journalists. She provides food content for EdibleOrlando and hypeorlando.com (“Heather's Florida Kitchen”). She is the author of two cookbooks, has co-written five others and edited three cookbooks. Her latest works are "Field to Feast: Recipes Celebrating Florida’s Farmers, Chefs, and Artisans” and "Good Catch: Recipes & Stories Celebrating the Best of Florida's Waters" both with Pam Brandon and Katie Farmand (University Press of Florida). She earned a Bachelor of Science in Journalism from the College of Journalism and Communication at the University of Florida and was honored with the college’s Emig Award, given to the student the faculty believes will contribute the most to the state of Florida through journalistic pursuits. Born in Indianapolis, Ind., she and her husband/artist Spencer Pettit live in Mount Dora, where she serves on the Lake Cares Food Pantry Board of Directors.
  • Dana Gidney Fetaya, Director

    As an honors graduate from the University of Pennsylvania, Dana Gidney Fetaya brings more than 13 years of public relations experience to the Rockaway team. She worked with a boutique PR agency in New York City for 11 years, where she spearheaded multiple accounts including high-profile celebrities such as Kerry Washington; beauty and fashion accounts Laura Mercier Cosmetics, Lancôme Cosmetics & Fragrance and Gilt Groupe; media outlets W magazine and Bon Appétit; and major red carpet events for Condé Nast, among other clients. In 2012 she returned to her hometown of Miami where she continues to work with world-class equestrian Georgina Bloomberg and Gilt City Miami. She brings an expertise in PR and marketing to the table with an impressive and successful track record developing and executing regional and national media campaigns.
  • Christine Procel-Cohen, Account Manager

    A graduate of The Fashion Institute of Technology in New York City, Christine Procel-Cohen brings more than 13 years experience to Rockaway. She has worked for established companies including Perry Ellis Inc., Bloomingdale’s Aventura & Miami stores, and TARA, Ink. Her knowledge of the beauty industry is more than skin-deep: Christine has spearheaded several regional and national beauty and fashion accounts, including Juvena of Switzerland, Dr. Elizabeth Trattner, NOMI Pilates, Ring Finger Studio, Hip.e Boutique and Your Fashion Therapist.